Who pays my Personal Health Record?
Any activity or service needs funding to keep running. Personal Health Records are not exception. The question here is who will pay for my PHR. The answer is you.
You could pay in three different ways: by paying directly to the PHR service you choose, by paying someone who will decide which PHR you will have access to and also by paying with your health data (very valuable data from a marketing perspective).
The last one is seem by some people as the perfect solution. You do not need money to access to the service. But you have to be conscious that you are paying in fact. You pay with your health data. If you do not care third parties having access to your personal data and trading with it (now or in the future) this is a good solution for you.
The second limits your consumer freedom, as someone else (your insurance or your government) will make the decision for you. Of course you are paying the sevice with your money or taxes. But will be a PHR not direclty chose by you. If you do not like the service, you cannot change to other PHR easily. This drives to a monopolistic marketplace where innovation is restrained.
The first is the most common for other services in our societies. You select the service more convenient for you and you pay for it.
In the next month Keyose will release a new version of our PHR service. New functionalities will be available for free and others (extra ones) will be available for premium users. By this “freemium” model we hope to be self-sustainable. Our vision is to be a anonymous personal health record.Our compromise is to provide a PHR where nobody trades with your health data.
Keep alert, the official release is coming soon!
Tags: freemium